Electronic commerce, computer-supported decision making, information systems
Work and employment; gender; consumption/consumerism; contemporary Chinese society
cognitive development, infancy, childhood, adolescence, racism, race, stereotypes, cooperation, bias, innateness, science education, multiculturalism, gender, ethnicity, neuromarketing, attitudes, preferences, psychology
consumer behaviour, sustainability, energy efficiency, decisions about the future, product attribute framing, consumer psychology
Marketing, Advertising, Branding, Promotional Strategies, Food Service, Franchising.
Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business
China, Hong Kong, health promotion, community development, digital consumption, social media, consumer culture, branding, advertising, fashion, multiculturalism
Social influence, consumer-brand relationships, consumer response to product design, sensory marketing
Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education
exercise adherence, adherence to health behaviours, self-regulation, mHealth
Consumer behaviour, marketing strategy, brand management, new product development, pricing, rebates, loyalty programs.
Workplace fairness, employee sabotage, employee retaliation, workplace deviance, workplace mindfulness, employee emotions, customer emotions, leadership, accountability, integrity
Consumer judgment and decision making, risk, rationality, decision making in the medical field, prediction and forecasting in consumers and managers, methods for analyzing individual and aggregate effect
Role of marketing in obesity, food industry and food marketing, calorie labelling, role of food enjoyment, restaurant management, hedonic consumption, sensory perception
Consumer behavior, consumer psychology, branding, sensory marketing, technology marketing