Dale Griffin

Dale Griffin

Advisory Council Chair in Consumer Behaviour

Professor

Sauder School of Business

Marketing and Behavioural Science Division

Vancouver Campus


Fields

Marketing and Consumer Behaviour

Contact Information

dale.griffin@sauder.ubc.ca

Tel: 604-822-8364

Alternate Contact

Sachi Wickramasinghe

Media Relations Specialist

Tel: 604-822-4549

Email: sachi.wickramasinghe@ubc.ca

Expertise

Consumer judgment and decision making, risk, rationality, decision making in the medical field, prediction and forecasting in consumers and managers, methods for analyzing individual and aggregate effect