JoAndrea (Joey) Hoegg

JoAndrea (Joey) Hoegg

Associate Professor, Marketing and Behavioural Sciences

Alumni Professorship in Marketing

Sauder School of Business

Marketing and Behavioural Science Division

Vancouver Campus


Fields

Marketing and Consumer Behaviour

Contact Information

joey.hoegg@sauder.ubc.ca

phone: 604-827-4541

Alternate Contact

Sachi Wickramasinghe

Media Relations Specialist

Tel: 604-822-4549

Email: sachi.wickramasinghe@ubc.ca

Expertise

Social influence, consumer-brand relationships, consumer response to product design, sensory marketing

In the Media

Recent press releases and articles: Want brand loyalty? Scare your customers When perks don’t work: Unearned upgrades embarrassing for consumers Research profile: Size really does matter

Videos