Katherine White

Professor

Academic Director, Peter P. Dhillon Centre for Business Ethics

Sauder School of Business

Marketing and Behavioural Science

Vancouver Campus

Fields

Contact Information

Katherine.White@sauder.ubc.ca

Tel: 778-875-8914

Twitter/ White_K8

UBC Blog/ katewhite

Media Contact

Collins Maina

Assistant Media Relations Specialist

Tel: 604.802.0779

Email: collins.maina@ubc.ca

Expertise

Consumer behaviour, consumer, psychology, sustainability, ethics, sustainable consumption, identity, social influence, social psychology, social responsibility, behavioural insights, behavioural science, behavioural economics, behaviour change, prosocial behaviour, donation behaviour, charitable giving, emotions, marketing, branding

In the Media

Consumers’ Preferences Toward Eco-Friendly Products Boil Down to How Their Brains Are Wired – Adweek 5 ways to shift consumers towards sustainable behavior – Green Biz The near-impossible task of electrifying the global passenger fleet – National Post