Katherine White

Katherine White


Academic Director, Peter P. Dhillon Centre for Business Ethics

Sauder School of Business

Marketing and Behavioural Science

Vancouver Campus


Contact Information


Tel: 778-875-8914

Twitter/ White_K8

UBC Blog/ katewhite

Alternate Contact

Sachi Wickramasinghe

Media Relations Specialist

Tel: 604-822-4549

Email: sachi.wickramasinghe@ubc.ca


Consumer behaviour, consumer, psychology, sustainability, ethics, sustainable consumption, identity, social influence, social psychology, social responsibility, behavioural insights, behavioural science, behavioural economics, behaviour change, prosocial behaviour, donation behaviour, charitable giving, emotions, marketing, branding

In the Media

Consumers’ Preferences Toward Eco-Friendly Products Boil Down to How Their Brains Are Wired – Adweek 5 ways to shift consumers towards sustainable behavior – Green Biz The near-impossible task of electrifying the global passenger fleet – National Post