Tim Silk, PhD, BBA
Professor of Marketing
Sauder School of Business
Marketing and Behavioural Sciences
Vancouver Campus
Fields
Contact Information
Chosen name and pronouns:
Tim Silk (He/Him/His)
Tel: 604-822-8362
Tel: 604-761-5730
https://www.sauder.ubc.ca/people/tim-silk
Alternate Contact
Sachi Wickramasinghe
Media Relations Specialist
Tel: 604-822-4549
Email: sachi.wickramasinghe@ubc.ca
Expertise
Consumer behavior, brand management, new product development, market research, pricing, rebates, gift cards, reward programs, loyalty programs, disruptive innovation, observation techniques, biases in judgement and decision making, public policy, consumer protection