Ying Zhu, PhD

Assistant Professor

Faculty of Management

Okanagan Campus

Fields

Marketing and Consumer Behaviour

Contact Information

ying.zhu@ubc.ca

Tel: 250-807-9836

http://management.ok.ubc.ca/faculty/yingzhu.html

Alternate Contact

Patty Wellborn

Media Relations Strategist

Tel: 250.317.0293

Email: patty.wellborn@ubc.ca

Expertise

Consumer behavior, consumer psychology, branding, sensory marketing, technology marketing

Languages

Mandarin