Marketing and Consumer Behaviour

Izak Benbasat, PhD

Izak Benbasat, PhD

Sauder Distinguished Professor of Information Systems Emeritus

Electronic commerce, computer-supported decision making, information systems

Don Wehrung

Don Wehrung

Professor

Risk, entrepreneurship

Amy Hanser

Amy Hanser

Associate Professor

Work and employment, gender, consumption/consumerism, contemporary Chinese society

Andrew Scott Baron, PhD

Assistant Professor, Developmental Psychology

Cognitive development, infancy, childhood, adolescence, racism, race, stereotypes, cooperation, bias, innateness, science education, multiculturalism, gender, ethnicity, neuromarketing, attitudes, preferences, psychology

David Hardisty, PhD

David Hardisty, PhD

Associate Professor

Consumer behaviour, sustainability, energy efficiency, decisions about the future, product attribute framing, consumer psychology, sustainable development

Ann Stone, MBA

Ann Stone, MBA

Lecturer

Marketing, advertising, branding, promotional strategies, food service, franchising

Dr. Eric Li

Dr. Eric Li

Associate Professor

social enterprise, social innovation, not-for-profit marketing, pro-social behaviour, multicultural marketing and consumption, consumer well-being, health promotion, consumer privacy, food security, digital marketing, social media marketing, community well-being, sustainable rural communities,

JoAndrea (Joey) Hoegg

JoAndrea (Joey) Hoegg

Associate Professor, Marketing and Behavioural Sciences

Alumni Professorship in Marketing

Social influence, consumer-brand relationships, consumer response to product design, sensory marketing

Murali Chandrashekaran, PhD

Professor and Associate Dean

Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education

Mary Jung, PhD

Mary Jung, PhD

Associate Professor

exercise adherence, dietary adherence, lifestyle behaviour change, prediabetes, diabetes prevention, health program evaluation, digital health technologies

Tim Silk, PhD, BBA

Tim Silk, PhD, BBA

Professor of Marketing

Consumer behavior, brand management, new product development, market research, pricing, rebates, gift cards, reward programs, loyalty programs, disruptive innovation, observation techniques, biases in judgement and decision making, public policy, consumer protection

Yann Cornil

Yann Cornil

Assistant Professor of Marketing

Role of marketing in obesity, food industry and food marketing, calorie labelling, role of food enjoyment, restaurant management, hedonic consumption, sensory perception

Dale Griffin

Dale Griffin

Advisory Council Chair in Consumer Behaviour

Professor

Consumer judgment and decision making, risk, rationality, decision making in the medical field, prediction and forecasting in consumers and managers, methods for analyzing individual and aggregate effect

Prof. Daniel Skarlicki, PhD

Prof. Daniel Skarlicki, PhD

Professor

Organizational justice, organizational retaliation and sabotage, mindfulness, leadership, leading in a crisis,

Ying Zhu, PhD

Ying Zhu, PhD

Assistant Professor

Consumer behavior, consumer psychology, branding, sensory marketing, technology marketing